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Why LPL

Learn Why LPL May Be Your Smartest Move Yet...

What’s the best way to build and grow your own practice? Smart thinking combined with the industry’s most robust suite of services, advisor tools, resources and training. At LPL, we are 100% committed to the success of the independent financial advisors we serve, allowing them to focus on the needs and goals of their clients rather than the logistics of running their business.

For You

  • An integrated platform for all business models: Independent, RIA, Financial Institutions, Insurance and Retirement Plans
  • Comprehensive clearing and compliance services
  • An opportunity to build business equity
For Your Clients
  • Access to objective research
  • Conflict-free advice and guidance
For Your Business
  • Technology solutions to make your business more efficient
  • Practice management programs and training to support your growth
  • Branding and marketing to help you differentiate your practice

LPL is America's number one independent broker/dealer* for a reason. We offer distinct advantages that simply can't be matched by a wirehouse, an independent broker/dealer, a bank, or an insurance firm. As a result, every year hundreds of financial advisors make the move, seeking opportunities for greater autonomy, deeper resources and increased payouts.

LPL partners with independent financial advisors to:
  • Enhance the value of their independent practices
  • Strengthen client relationships
  • Increase practice profitability
  • Improve quality of their work life
Our commitment to helping financial advisors achieve their goals and their dreams reverberates throughout the organization through our:
  • Higher payouts
  • Non-proprietary investment platform
  • Broad product mix, including retirement plans, college loans, savings programs and more
  • Objective research
  • Customized marketing and communications materials
  • Advanced training opportunities
  • Practice Management resources

We're committed to helping our advisors grow their businesses for the long term—every step of the way.

* As reported by Financial Planning magazine, June 1996-2013, based on total revenue.