Advisor Service Center (800) 877-7210
Contact Recruitment (888) 250-2420

Home > Technology > Daily Operations

Daily Operations

Capacity, scale and quality control drive results

Home office support, back-office operations and technology are the core elements that define your day-to-day experience as a financial advisor. At LPL Financial we built our business around exceeding your expectations by providing:

  • Superior home office support
  • Measurable transaction, processing and operations support
  • Integrated, state-of-the-art technology platforms

BranchNet
BranchNet is the proprietary web portal. From opening new accounts to managing trades or obtaining the latest news on a specific security, LPL Financial Technology provides advisors with all the resources necessary to efficiently complete business processes, freeing up more time for serving clients or developing new business.

As our core operations and trading platform, BranchNet provides:

  • Access from any computer, anytime via the Internet
  • Comprehensive account lookup for your LPL Financial account and direct business data
  • Straight-thru processing of trade orders and account maintenance requests
  • Secure and reliable data maintenance

BranchNet Resource Center
Within BranchNet lies the LPL Financial extranet site, the BranchNet Resource Center. The site contains important department-specific information, as well as LPL Financial exclusive research that makes it easier for advisors to run their businesses and guide their clients in making sound financial decisions based on appropriate research. 

The LPL Financial Resource Center offers advisors and their staff a great way to grow their businesses and minimize their workloads simultaneously though:

  • 24/7 accessibility
  • Direct access to:
    • Investment product information
    • Exclusive research commentaries
    • Detailed regulatory requirements
    • Valuable marketing tools
    • Operational details
    • Comprehensive training
    • Technical support

Client Management and Business Development Tools

  • Streamlined account opening with pre-populated forms for brokerage, advisory and direct business accounts
  • Simplified account maintenance functions with complete audit trails
  • Compliance-approved document management for online storage of client files
  • Numerous client presentations and communication resources
  • Client-approved sales and prospecting presentations

Trading and Research Tools

  • Online mutual fund, equity, fixed income, option, annuity trading and direct business
  • Electronic LPL Financial and sponsor statements, tax documents and trade confirmations
  • Extensive LPL Financial and third-party research and market data
  • Automated rebalancing by portfolio or account

Business Management Resources
Understanding your revenues based on an evaluation of assets under management is vital to the growth of your business. LPL Financial Technology provides you with numerous resources to review commissions and reports to evaluate total assets under management:

  • Pending, last pay cycle or specific trades
  • Account class or product groups
  • 1099 reportable income
  • Overrides, bonuses, adjustments
  • Checks, year-to-date or trade log
  • Trail detail commission & fee statement reports
  • Revenue by client or household