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Our Commitment

Upon joining LPL Financial, every home office staff member is given a copy of the following set of principles. They are expected to live up to these standards every day they are an employee of LPL Financial.

  • LPL Financial advisors are the most important people in this company.
  • LPL Financial advisors are not dependent on us — we are dependent on them.
  • LPL Financial advisors are not an interruption of our work — they are the purpose of it. We are not doing them a favor handling their inquiries. They are doing us a favor by giving us an opportunity to earn their business.
  • LPL Financial advisors are not to be argued with or matched wits with. No one ever wins an argument with an LPL Financial advisor.
  • LPL Financial advisors rely on us to help them prosper. It is our job to do so profitably.