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Message from Bill Morrissey

What does independence mean to you?

At LPL Financial, independence means providing choices - in the way you conduct your business, the way you're compensated, and how you choose to manage client assets. LPL Financial leads the industry in providing the freedom, tools and support to build successful practices.

Discover what 11,675 financial advisors based in 6,319 branch offices nationwide already know. And let LPL Financial take the anxiety out of your next move.

LPL Financial is America's No. 1 independent brokerage firm* for a reason. We offer distinct advantages that simply can't be matched by a wirehouse, an independent broker/dealer, a bank, or an insurance firm. As a result, every year hundreds of financial advisors make the move, seeking opportunities for greater autonomy, deeper resources and increased payouts.

LPL Financial partners with independent financial advisors to:

  • Enhance the value of their independent practices
  • Strengthen client relationships
  • Increase practice profitability
  • Improve quality of work life

Our commitment to helping financial advisors achieve their goals and their dreams reverberates throughout the organization through our:

  • Higher payouts
  • Non-proprietary investment platform
  • Broad product mix, including retirement plans, college loans, savings programs and more
  • Acclaimed research capabilities
  • Customized marketing and communications materials
  • Advanced training opportunities
  • Business and branch development resources

We're committed to helping our advisors grow their businesses for the long term - every step of the way.

Transition assistance is job number one

We understand that changing your broker/dealer relationship is a significant and challenging professional move. LPL Financial removes the anxiety that accompanies change, providing dedicated transition management, superior back-office and marketing support and solid training programs to get your practice up and running quickly and cost-effectively.

What we don't do is important too

LPL Financial has no proprietary products to sell, no investment banking relationships to promote, and no business conflicts to get in the way of providing you with unbiased research recommendations, business development guidance or constructive training. Instead, our focus is on partnering with you to meet your needs and those of your clients, rather than "pushing product" or moving inventories of securities.

Innovation, commitment and ongoing development drive results

At LPL Financial, we've helped financial advisors develop successful independent practices for more than two decades, providing innovative products, services and technology. The significant economies of scale that we have achieved result in efficiencies that can be passed on to our financial advisors, effectively reducing your operating and overhead costs and increasing your profitability.

  • Every day we work to develop and refine the investment solutions, marketing tools and practice management resources you need to help sharpen your focus and make your practice efficient, successful and profitable.
  • We were early to market in identifying the wealth accumulation and income planning needs of Baby Boomers and took proactive steps to ensure our advisors could make the most of the opportunity through traditional and non-traditional products.
  • We're committed to helping you and your staff continue to develop your skills with programs like our Fast Forward training - designed to develop the advanced skills you need to build the business you want.

We invite you to consider joining the ranks of successful independent advisors who continue to outpace their competition and exceed their own goals and expectations.

Sincerely,

William P. Morrissey,
Executive Vice President, Branch Development

* As reported by Financial Planning magazine, 1996-2008, based on total revenue.